M&S Percy Pig ad
The brand new M&S Percy Pig ad is freaking people out.
They shared the video online, advertising the release of their new Percy Pig cuddly toys.
🐷GIVE PERCY A CUDDLE! 🐷We’re all in need of a hug right now, and our new – and super-squishable – Percy soft toys are just the ticket. Pick up this giant version of your fave pink pig in store. pic.twitter.com/yAjpMLRvuh
— M&S (@marksandspencer) September 15, 2020
Xylophone chimes are heard playing in the background of the entire video.
The advertisement begins with the view of a door that reads, 'Percy Pig Room.'
Inside the room, are a bunch of Percy Pig cuddly toys sitting around a long meeting table.
The camera angle shifts, and one by one, the toys turn their heads towards the camera.
A person dressed as a giant Percy Pig is shown hosting the meeting at the end of the room.
The video ends with five toys lined up on a couch.
The advertisement was shared on M&S's Twitter account, and so far it has over 70,000 views.
'After a very important board meeting at Percy Pig HQ, the cuddliest (and piggyest) toy EVER is ready for launch at your local M&S!'
After a very important board meeting at Percy Pig HQ, the cuddliest (and piggyest) toy EVER is ready for launch at your local M&S! pic.twitter.com/p0PWsX2avG
— M&S (@marksandspencer) September 15, 2020
The reaction
While many were delighted to see M&S's new Percy Pig cuddly toy collection, others were less enthused.
One Twitter user described it as, 'kind of terrifying but hypnotic at the same time!'
While another wrote, 'I can't decide if I find this adorable or creepy!'
@catcopycreative this is the video - it’s kind of terrifying but hypnotic at the same time!
— Sarah Mullaney (@shesawriterblog) September 18, 2020
I can't decide if I find this adorable or creepy!
— Maggie Silva (@silvamargarete) September 18, 2020
Love this! Tad scary but love it 😂
— Lindsey Watts (@lindseyw112) September 16, 2020
OMG WHAT IS THIS VIDEO 😂😂😂😂
— Philly Bean (@Pbeanthatsme) September 15, 2020
I have seldom seen anything so sinister.🐷
— Janie (@janiekirkmc) September 15, 2020
That is rather creepy. Too many Percy Pigs at once.
— diane butters (@dianemariebut) September 15, 2020
One person hilariously commented, 'imagining everyone under the table turning the little pigs around'
