The phrase sustainability is everywhere now.
It's in the way brands advertise to us, the products we buy and even the clothes we wear.
And on the surface, that's definitely a good thing, but it also raises an interesting question.
Are we making sustainable choices because we genuinely care about the environment, or because sustainability itself has become trendy?
And if the choice is better for the planet anyway, does the reason even matter?
Spin's Maggie Chambers has been looking into this: