Men are being encouraged to re-think their drinking for both their physical and mental health.
It comes as Alcohol Action Ireland has found drink is a factor in one in four deaths of young men aged between 15-39.
The charity which advocates for alcohol related issues is launching the appeal as part of Men's Health Week
It says around 670 men are diagnosed with cancers attributed to alcohol use every year.
Dr Stephen Stewart is Consultant Hepatologist in the Mater Hospital
"Cancer is a really underestimated one."
"Alcohol is now deemed to be a World Health Organisation Class 1 Carcinogen."
The HSE advice on alcohol says:
"Alcohol is a carcinogen. This means it causes cancer."
"The less you drink, the lower your risk of developing alcohol-related cancer."
We are delighted to leading the messaging on #MensHealthWeek today, encouraging men to rethink their drinking.
To find out more information about alcohol and the risk your physical and mental wellbeing, and take an assessment of your drinking, visit:https://t.co/MSI6gHs86A pic.twitter.com/E2ytotI7ay
— AlcoholActionIreland (@AlcoholIreland) June 16, 2022
Mental-well being is also a reason people are being encouraged to cut back on their drinking.
Addiction Counsellor Michael Guerin says risk-taking's huge when it comes to excess drinking among/ men.
"It causes impairment of judgement and it causes people to engage in behaviours that are risky beyond which they would normally."