The Internet's Favourite L...

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The Internet's Favourite Lipstick Is Not What You'd Think

SPIN 1038
SPIN 1038

10:52 9 Mar 2017


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It's official; the most popular lip colour for 2017 - according to Pinterest - is metallic champagne. Not what you'd expect, right? 
 
Turns out, there's one particular gold-hued lippie that's taking over, namely Jouer Lip Creme in Papaye. It's a little bit gold, a little bit peach with major mass appeal. In fact, it's been pinned over 187,000 times. It's very similar to the sunkissed highlighter you'd normally apply to your cheekbones but this one goes right on your smackers. You can shop the full collection of Jouer Lip Cremes on Cult Beauty. The reason they're so popular? They don't budget until you're ready to throw in the towel, they're incredibly strong pigments, going onto your lips as strong as they appear in the bottle.
 
Unless you're olive-skinned or particularly bronzed, chances are this pale, metallic hue may wash you out in the same way the trend of concealer lips did a few years back. Your best bet is to use it just as you would a highlighter, applying a little amount of it to the centre of your lips, on top of another lipstick (Jouer Lip Creme in Tawny Rose would be ideal). This will add dimension and make your lips appear fuller. And unlike a powder or cream highlighter, this will stay put through shifts and all.
 
Available in 16 matte and metallic shades, £16, cultbeauty.co.uk
 

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