Bloggers To Face Background Checks Following Recent Controversy

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Bloggers To Face Background Checks Following Recent Controversy

SPIN 1038
SPIN 1038

02:50 15 Jun 2018


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Online influencers and bloggers will be subject to background checks under a new policy by one of Ireland’s largest marketing groups.

According to the Irish Times, Core is adopting new guidelines for how it deals with bloggers and brand ambassadors in order to comply with advertising standards.

It comes after a number of recent scandals within the ‘blogging community’ including Photoshop complaints and claims of competition rigging.


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