What if all it took was one tap to turn your day from grey to yay? This summer, 7UP is handing Ireland a big pink button and pressing it could land you a wardrobe uplift, private chef, or a state-of-the-art electric bike.
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To celebrate the summer arrival of 7UP Pink Lemonade, the brand is rolling out a bold, refreshing and fizz fuelled campaign that brings unexpected uplifts to doorsteps across the country.
And while the Big Pink Button is your gateway to the magic, the real power comes from new 7UP Pink Lemonade, a zero sugar, citrusy blend of lemon, lime and raspberry that’s just as refreshing in taste as it is in vibe. Pink, refreshing, and uplifting.
From wardrobe refreshes for afternoon outings and flavour-packed dinner parties in the evening sun to main character commute boosts, 7UP Pink Lemonade is here to turn the gray to yay.
How to enter:
You can enter the competition by following these simple steps:
• Visit the 7UP Ireland Instagram profile @7UPIreland
• Click the link in bio to head to the official entry form
• Choose your dream uplift category out of Fashion, Travel or Flavour and fill out your details
• Submit your entry and cross your fingers
• One lucky winner from each category will be selected, turning their day from gray to yay.
And 7UP Pink Lemonade is not doing it alone. Enter The 7UP Pink Assistants, your official uplift gurus who will be adding a splash of pink and a moment of refreshment at the press of a button.
Meet the 7UP Pink Assistants:
Fashion - Aisling Kavanagh designer and certified wardrobe whisperer. As your Fashion PA, Aisling is ready to work her magic with one lucky winner, serving up a personally curated style refresh designed to make you feel your most confident, colourful self.
Travel- Brandon Caulfield is a TikTok star and travel uplifter who knows a thing or two about making the best out of your day-to-day. With a brand new electric bike up for grabs, Brandon is set to turn dull commutes into main character moments.
Irah Mari – Flavour Pink Assistant
Recipe developer and flavour curator. Irah will help one lucky winner host the ultimate al fresco soirée think elevated mocktails, private chef, and dreamy outdoor vibes.
7UP Pink Lemonade is here to do what it does best: turn the ordinary into extraordinary, because pink is more than a colour, it’s a mood. It’s a reminder to take joy seriously, to find the fun in the everyday, and to refresh your routine with something a little unexpected.
