Piers Morgan has called Jesy Nelson "stupid" for getting a gun tattooed on her side.
The singer shared a picture of her new ink to Instagram and faced serious backlash from fans with some calling her a bad influence.
The picture has since been deleted.
The topic was later discussed on 'Good Morning Britain' and it's safe to say Piers Morgan highly disapproves.
"This great role model to millions of women, who really wants to empower them, has had a new tattoo put on herself. It's a gun."
"That's what the message she wants to be commuted to her millions of young female fans is. A gun is cool.... isn't that great?... God she's stupid."
Piers comes out *guns blazing* against a Little Mix member's new tattoo... pic.twitter.com/fQ4F6vpDEe
— Good Morning Britain (@GMB) 5 December 2018
This isn't the first time Piers and Jesy have not seen eye to eye.
After Little Mix released a nude photo for the cover of their song 'Strip' Piers Morgan called it a "cynical attempt to sell records."
The image shows all four girls side by side with nasty words written across their skin in an attempt to stop body shaming and to encourage women to be confident in their own skin.
When Jesy later called him a "silly t**t" in an interview with BBC Radio host Nick Grimshaw, Piers took great offence and demanded a public apology from the singer.
Well that woke me up, nearly spat my coffee over the TV!!😂😂😂 #gmb @PiersMorgan @susannareid100 #LittleMix pic.twitter.com/pDtJiRKwal
— John Gwilliam (@john_gwilliam) 20 November 2018
Even Ariana Grande, Joan Grande and Chrissy Teigan got involved after he targeted Ellen DeGeneres online.
Read more on that here.
