Emma Watson's Set Up A New Instagram

She's got a casual 23.5 million followers on her on Instagram page...why not just use that?

Maybe she's afraid of boring non Beauty and the Beast fans (there's such a thing??). Regardless, Emma Watson has set up an Instagram account dedicated solely to the press tour for the movie. 

She posted a picture on her own Instagram account saying "About to set off on day one of the @beautyandthebeast press tour with Team Watson... Hello Paris! Bonjour! I've started a new Instagram called @the_press_tour so you can follow our journey. I hope you enjoy seeing what goes on behind the scenes. It takes a village! Love, Emma".

There she is!

About to set off on day one of the @beautyandthebeast press tour with Team Watson... Hello Paris! Bonjour! I've started a new Instagram called @the_press_tour so you can follow our journey. I hope you enjoy seeing what goes on behind the scenes. It takes a village! Love, Emma

A post shared by Emma Watson (@emmawatson) on Feb 19, 2017 at 8:05am PST

She's uploaded 3 photos so far; looking seriously Parisian in a Stella McCartney coat and - deep breath - a "Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection". Phew!

Tonight was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves

A post shared by The Press Tour (@the_press_tour) on Feb 19, 2017 at 2:29pm PST

Also, she ate a bag of crisps while wearing it. She IS one of us.

A post shared by The Press Tour (@the_press_tour) on Feb 19, 2017 at 2:44pm PST