The new Gillette advert has been both celebrated and crucified by people around the world, as it centres around the #MeToo movement.
It's based on sexual harassment and mansplaining, and sticks to the razor brand's slogan of 'The Best a Man Can Get.'
As the ad progresses, viewers are asked 'is this the best a man can get?'
Gillette released the two minute piece on Sunday, and it has kick-started a debate between those who support it, and those who criticise it for insulting men.
In the YouTube description box of the official video, it reads:
"Is the best a man can get?"
"It's only by challenging ourselves to do more, that we can get closer to our best."
"To say the right thing, to act the right way."
Gillette have dismissed the criticism of the advert, and said it was about men can create a "positive change" by showing holding one another accountable for their actions.
The videos YouTube page has had over 220,000 dislikes and 25,000 likes with many commenters saying they will never buy a Gillette razor again.
Twitter has also erupted with mixed opinions:
I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.
Let boys be damn boys.
Let men be damn men. https://t.co/Hm66OD5lA4— Piers Morgan (@piersmorgan) January 14, 2019
If you watched that #GilletteAd and your first reaction was “gah, they’re smearing all men!” you really weren’t watching it properly. Or at all.
— Gavan Reilly (@gavreilly) January 15, 2019
I hate the phrase ”toxic masculinity.” Gillette ad is trying too hard to make the point they think they should make. But I think it’s true that we need good men w/ good behavior to stand up to not-so-good ones (same for women).There was a better way for the ad to get that across.
— Jedediah Bila (@JedediahBila) January 15, 2019
Okay, this #Gillette ad is a little bit schmaltzy and overwrought, but the replies from men who are clearly angry, fragile, and terrified of being criticised or losing their right to live in the past, are proof of how much we need campaigns like this. https://t.co/fSXJkjSgB1
— Hazel Hayes (@TheHazelHayes) January 15, 2019
