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Ticketmaster To Introduce 'Verified Fan' System

SPIN 1038
SPIN 1038

11:39 18 Jan 2018


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Ticketmaster is introducing a new system that they hope will tackle the issue of ticket touting.

The company's 'Verified Fan' system is a new step in the ticket buying process.

'Verified Fan' was recently used in the US for the sale of tickets for the Taylor Swift tour and attempts to verify that the buyer is a genuine customer and not a tout.

Ticketmaster's Head of Music David Marcus spoke to Jess Kelly of Newstalk, and he said that fans will be required to register 3-10 days before tickets go on sale, depending on the artist.

The system will require the buyer to give their name, number and email.

Mr. Marcus said, “if we predict that you are going to go to the show, you get invited to purchase the tickets in a pre-sale. If we think that you are going to sell it, we don’t invite you."

 


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