Three Ireland is renewing its contract to keep its name on the 3Arena.
Three took over the naming rights of what was The Point Depot after it's merger with O2, who paid €25million for the rights in 2008.
The new deal will be worth €55million, and sees the contract last until 2028.
Three's Chief Commercial Officer Elaine Carey says: "[It's] broken down into the rights package itself - having the brand over the door; a really exciting project bringing the first smart music venue to Ireland."
