The online retailer was first established in 2009.
Clothing site Misguided appear to be on the brink of collapse according to reports.
A wind-up petition has been set up by clothing suppliers who are reportedly owed millions of pounds.
The Guardian say police were called to Misguided headquarters this week.
Suppliers reportedly turned up and demanded overdue payments in person.
Retailer Missguided on brink of calling in administrators https://t.co/M1T2ZDTnS8
— The Guardian (@guardian) May 27, 2022
Misguided shot to fame with the £1 bikini which made headlines three years ago.
They faced bankruptcy last year but were backed by an investment firm to save a collapse.
The online retailer enjoyed plenty of years of success during the surge in demand for buying clothes online.
They expanded into the US, Australia, France and Germany during that time, but struggled with sales in recent years.
