The Herald says it was a "genuine mistake" that an ad for wardrobe specials appeared underneath a story about the murder of Joanne Lee in Dublin.
The body of the 38 year old woman was found in a wardrobe in an apartment on the Ranelagh Road last week.
In a statement the paper said that the ad space is left vacant until the end of the production process.
It added that it should be checked to avoid any possible insensitivity or offence but it did not happen on this occasion.
The paper has apologised to the Lee family, some of whom contacted the paper.