OAKBERRY, the world’s #1 açaí brand known for its fresh, fast and fully customisable bowls, has opened its newest Irish store in Dún Laoghaire Shopping Centre, Georges Street Upper, today December 10th. The launch will see the first 100 customers receive a complimentary açaí bowl, a tradition that has become one of the brand’s most popular opening-day celebrations.
This milestone marks OAKBERRY’s 13th store in Ireland in only two years, reflecting the country’s extraordinary appetite for açaí and the brand’s standout success here. With stores worldwide, everywhere from London and Lisbon to Los Angeles and Rio, Dublin retains its claim for OAKBERRY’s top-performing location in Europe, underscoring Ireland’s ongoing love for the brand and its unique, all-natural offering.
Why Dún Laoghaire? A coastal community that’s a perfect cultural fit
Dún Laoghaire locals have a reputation for enjoying wellness and the outdoors. From morning swimmers at the Forty Foot to walkers on the East Pier and the neighbourhood’s strong café culture, the town has become one of South Dublin’s most active lifestyle hubs. Its health-minded community, sustainability-focused mindset and constant footfall make it a natural next step in OAKBERRY’s Irish expansion.
Speaking ahead of the opening, Irish co-owner Nick Twomey said:
“Dún Laoghaire has been on our list for a long time. The community here lives outdoors and values good food without fuss, that’s OAKBERRY in a nutshell. We’ve had countless messages asking when we were coming, and we’re thrilled to finally bring our organic, sustainably sourced açaí to this beautiful part of Dublin.”
From Berry to Bowl: What Makes OAKBERRY Different
OAKBERRY is the only açaí brand globally that manages every step ‘from berry to bowl’. Its açaí is organically harvested by riverside communities in Pará, Brazil, helping protect biodiversity and support local economies. At the brand’s purpose-built “Oakville” facility, the berries are carefully processed into sorbet, preserving flavour and nutritional value.
Everything served in-store is vegan, gluten-free and free from artificial preservatives or colourants, using only organic ingredients. Whether it’s breakfast, a post-pier-walk treat or a quick afternoon pick-me-up, OAKBERRY delivers flavour, nutrition and convenience in minutes.
OAKBERRY’s menu is designed around speed, simplicity and full customisation. Customers start by choosing their bowl size: Classic (350ml), Works (500ml) or Oak (650ml), before adding as many toppings as they like, from granola and fresh fruit to chia pudding, pistachio cream, peanut butter and protein options. Alongside build-your-own bowls, Irish customers have gravitated towards several signature combinations, including the Original, made with granola, banana and peanut butter; the Crunchy, with chia pudding, strawberries, blueberries and cacao nibs; and the indulgent Pistachio Cream bowl, one of the brand’s most popular premium options. OAKBERRY also offers a full line of açaí smoothies such as Very Berry, Tropical Beats and the collagen-boosting Super Glow, as well as iced matcha lattes, overnight oats and speciality coffee, making the menu suitable for breakfast, post-swim refuels or all-day ‘healthy fast food’.
OAKBERRY in Ireland
Since arriving just over a year ago, OAKBERRY Ireland has become one of the brand’s fastest-growing global markets. Franchise owners Nick Twomey and Cian O’Donoghue have built a loyal following with multiple high-performing locations and plans to exceed 18 stores nationwide by next summer. Twomey and O'Donoghue's South Anne Street location retains its crown as the best performing OAKBERRY store in Europe.
“This opening feels like a major moment for us,” says Cian O’Donoghue. “The momentum behind OAKBERRY in Ireland has been incredible. Dún Laoghaire represents everything we love, health, wellness and a sense of community, and it’s exciting to see the brand continue to grow with such energy.”
