Boohoo Announce India Reynolds...

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Boohoo Announce India Reynolds & Maura Higgins As Their Latest Brand Ambassadors

Tara Walsh
Tara Walsh

02:02 2 Sep 2019


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Boohoo's latest brand ambassadors

2019 Love Island finalists Maura Higgins and India Reynolds are boohoo's latest brand ambassadors.

India's first collection, ‘Metallic Moment,’ will go live in October.

While Maura's Christmas edit will launch later this month.

Maura Higgins

Maura previously worked as a model and grid girl before Love Island this summer.

She made headlines across the country for her brutal honesty, infectious laugh and straight talking advice.

She boasts over two million followers across her social media platforms making her the perfect brand ambassador.

The Longford native will be the face of her own Christmas edit for boohoo.

They also have other projects up their sleeves which they've yet to announce.

Maura's Christmas edit will be revealed on the 16th of September.

She says of her new role, 'I’m so proud of this opportunity I’ve been given by boohoo.'

'It’s a brand that I’ve loved since I was a young girl so partnering up with them is a very surreal feeling for me and I’m so grateful.'

India Reynolds

India made her bombshell appearance late in the series and turned the head of Basketball player Ovie Soko.

She had already been modelling for the global fashion brand for almost a year before she entered the villa this summer.

The team India worked with back at boohoo HQ became her biggest supporters.

She now boasts over one million followers across her social platforms.

India’s keen eye for trends and previous experience as a model at the brand made her the perfect fit.

The reality star will be the face of new trend led capsule collections dropping every month across the next six months.

Her first collection, ‘Metallic Moment,’ will be going live on boohoo.com in October.

This will be followed by her second capsule, ‘Animal Instinct,’ which will be available to shop in November.

India says of her new role, ‘I’m so excited to be back working with my boohoo family!'

'Such a dream come true to be a brand ambassador for boohoo after modelling for them.'

'I can’t wait to wear all the new trends!’

Elsewhere, fellow islander Jordan is modelling the Dublin GAA kit for JD Sports.

Read more here.


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