Finally, the hotly anticipated launch from one Kylie Jenner has arrived and - you guessed right - it's a collaboration with big sister Kim Kardashian West (for a long time we stared at this photo thinking it was a mirror image of Kylie).
Dropping the news on her Snapchat first, it's called KKW X KYLIE and, not surprising anyone, it's all about the nude lip - Kim's signature look. Available to buy next week - if you're among the lucky to nab one in those few golden seconds before it sells out - there's four new shades, each named after Kim in some way. We've got some millennial pink in their too, obvs.
Kimberley is a peachy beigey nudey nude.Kim (original name there lads) has a bit of a coral edge to it. Kiki - that's what her family call her apparently - is rosey-hued shade while Kimmie is a darker version of all of the above. Nothing particularly groundbreaking but you can bet fans will go bananas to get a piece of this collaboration. And these shades are universally popular.
What's sort of new for Kylie Cosmetics is that this launch introduces a new texture - créme - which is a departure from Kylie's signature matte finish. If you're a follower of Kim's beauty routine, you'll know that her go-to makeup artist Mario Dedivanovic prefers a creamier lip.