Snapchat has made a drone. This is peak 2022.
If you're a fan of Snapchat, you might want to hear about their latest business venture.
The Pixy is a new 'selfie drone', yellow in colour, in line with Snapchat's branding.
It's lightweight and takes off from your hand and follows you around (apparently).
Snapchat is aiming to make drone devices more user friendly with their Pixy device.
Meet Pixy. Your friendly flying camera. Pixy brings magic to every moment, all you have to do is let it fly! #FlyWithMe pic.twitter.com/GAh8znI76I
— Pixy (@snappixy) April 28, 2022
It launched in the US and France this week for a reasonable price of around €220.
Unlike most drones, the Pixy can fit in your pocket and doesn't need a bag pack to transport.
There's no controller but you can control its flight pattern through buttons atop of the device.
Snapchat CEO, Evan Spiegel, defended their venture into the drone market. "We're a camera company," he told The Verge.
"Our mission is to empower people to express themselves, live in the moment, learn about the world, and have fun together."