Ariel or Kylie Jenner? Honestly, we're loving this new look.
The reality star took to Instagram this week to show off her stunning new red hair transformation.
This isn't the first major transformation the makeup mogul has made.
She's always experimenting with different colours and has debuted brunette, blonde and even pink and green tresses.
In a 2015 blog post, Kylie shared why she loves changing it up so much.
As quoted by E! News, she wrote, 'I first dyed my hair when I was 16.'
'I dyed it blue and I never even asked my mom.'
She continued, 'After that, I've just had this addiction to changing my hair.'
'It makes me feel like a new person,' Kylie explained.
'I love feeling different and I love leaving the house knowing that nobody has ever seen me this way.'
The star added that she loves experimenting with different wigs.
She explained they're, 'just SO much easier because I change my mind so much and this way I'm not damaging my hair.'
We're loving this new look!