John Boyega Resigns As Jo Malo...

Celeb

John Boyega Resigns As Jo Malone Ambassador Over Ad Change


Share this article


Jo Malone - John Boyega

John Boyega has ditched his links with a perfume brand, after being replaced in an ad campaign which he helped create.

The Star Wars actor says the aftershave commercial originally featured "his personal story", but it was reshot for the Chinese market with a different model.

The original ad

In a tweet he says:

'Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong.'

'The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family.'

Representatives from the Jo Malone brand have apologised.

John Boyega says:

"While many brands understandably use a variety of global and local ambassadors , dismissively trading out one’s culture this way is not something I can condone."


Share this article


Read more about

John Boyega

Live: Title

Description

Added to queue
Removed from queue

On Air

Share

Share

Next up on queue

Title
Description
Duration

There are currently no podcasts in the queue

Go to podcasts

On Air

SPIN HITS WITH PETER

SPIN HITS WITH PETER

10:00 AM-03:00 PM

Share

Up next

SPIN HITS WITH STEVE K

SPIN HITS WITH STEVE K

03:00 PM-07:00 PM

Share

THE ZOO CREW

THE ZOO CREW

07:00 PM-10:00 PM

Share

SPIN XTRA

SPIN XTRA

10:00 PM-12:00 AM

Share

SPIN HITS AT NIGHT

SPIN HITS AT NIGHT

12:00 AM-07:00 AM

Share

FULLY CHARGED

FULLY CHARGED

07:00 AM-10:00 AM

Share

SPIN HITS WITH PETER

SPIN HITS WITH PETER

10:00 AM-03:00 PM

Share

00:00:00 / 00:00:00

Share on