9 Sep 2016
The H&M Studio AW16 collection has arrived and we literally cannot get enough of it. Influenced by Swedish folklore, it's filled with individual pieces rich in detail. The tailored styles have strong silhouettes with oversized shoulders and a fitted waist, creating an hourglass shape.
The collection is now available at selected H&M stores worldwide, as well as online.

Long-sleeve draped dresses bring a touch of romance, glamour and softness.




'There is a new femininity in this H&M Studio collection. It’s about female strength and power, with a fresh look at folklore and romance. It’s very elevated, and also very real.' says Ann-Sofie Johansson, H&M’s Creative Advisor.




Powerful tailoring creates an hourglass silhouette, with oversized shoulders and fitted waists in both coats and jackets


Swedish folklore inspires silhouettes, prints and embellishments, such as folkloric blouses and a long sheer dress printed with the Swedish lynx


Crisp white shirts are a wardrobe essential, updated with exaggerated sleeves. Lace adds a romantic femininity.




Watch out for lots of hats too.



**shuts down computer and heads to nearest H&M store**
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