If you're like us and forever lusting after whatever Holly Willoughby is caught wearing, you're going to love this.
The TV presenter has confirmed that she has been working on her own lifestyle brand, Truly.
She announced the news on her Instagram account.
Holly wrote 'So…finally I get to tell you about something I’ve been working on passionately and secretly for a long time… This is TRULY, my new lifestyle brand that launches in the Autumn…Let the adventure begin! #TRULY.'
So...finally I get to tell you about something I’ve been working on passionately and secretly for a long time... This is TRULY, my new lifestyle brand that launches in the Autumn. I’d love you to be part of the Truly family so please register here truly.co.uk (find the link in my bio above) to find out more and keep updated on all things TRULY. Let the adventure begin! #TRULY ✨
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The brand isn't launching until the autumn so for now, we'll just have to admire her Instagram posts on the daily.