...Could it be?
Twitter has been going mad this morning, as people think they've caught the first teaser of the iconic John Lewis Christmas ad for 2017.
An account called Under The Bed has surfaced online, and the 4 second video has the hashtag #UnderTheBed, which appears to be written in the John Lewis font.
It could very well be.
Last year, John Lewis gave the first teaser for Buster the Boxer 2016 on November 7th, before dropping the full ad on November 11th.
We'll keep our eyes and ears peeled for you!