With the help of the Road Safety Authority and Topaz, Toyota have launched a new app which is desiged to save lives on Irish roads.
Face It Down will reward all drivers for putting their phone face down when driving, allowing them to redeem the points for a complimentary hot drink at Topaz Re Store outlets nationwide.
Use of mobile phones while driving is a big problem on Irish roads. Too many people still drive while on their phone to take a call, text, snap a selfie, update their social media channels or check an email. Even glancing at a phone when it lights up is a distraction.
Users can download the Face It Down app from the Google Play Store or Apple Store for free.
Bressie is fronting the campaign. He spoke to Lauren Kelly on Spin Talk yesterday about the app.