After fighting Floyd Mayweather last year, Conor McGregor said his 'Notourious' Irish whiskey is coming soon and he's going to take over the Irish whiskey market.
Well now it seems to be a case of 'No.. No.. Notorious' whiskey, as his plans appear to have been shelved.
He's been told another company in Carlow has already registered his nickname as a drinks trademark.
Last year Seamus O'Hara, the founder of the Carlow Brewing Company made a formal objection when Conor's firm, McGregor Sports and Entertainment Ltd filed the application.
Mr O'Hara registered the brand 'Notorious' in 2016 and now the European Union Intellectual Property Office (EUIPO) has ruled in the Carlow man's favour.
Since McGregor withdrew his application, he's taken to Instagram saying he's still working hard in his whiskey distillery. No mention of a new name though.
View this post on Instagram
Working hard at my Whiskey distillery. It is in my opinion, the finest distillery we have on this great island. We have the purest soil, with the freshest Irish spring water, and our golden Irish grain and malt is so golden, sun glasses are required to look directly at them I respect Jameson, the current number 1. But I am coming in strong. I am coming in passionate. I am coming to take over! 77 acres of un-matched Irish soil. Creating an un-matched Irish whiskey. We are producing nothing but liquid gold here. Proper liquid gold. I know my granda is looking down on me now, proud of my creation. I would love for him to be here to get his feedback. He was an avid, avid whiskey man. He was also one of the main campaigners for “early house pubs” before they were made legal across the country. He loved his whiskey more than he loved his breakfast and I KNOW that he would love this! One day Granda 🙏❤🥃
A post shared by Conor McGregor Official (@thenotoriousmma) on
It is a possibility that McGregor could attempt to 'buy out' Mr O'Hara by making him an offer he can't refuse for the rights to the 'Notorious' trademark.
McGregor's net worth is thought to be at around €86 million so he does have a few quid to spare if he wanted to make an offer.