Bloggers Who Don't Clearly State Sponsored Content Will Be Named And Shamed

Bloggers Who Don't Clearly State Sponsored Content Will Be Named And Shamed
Andrew Lowth
Andrew Lowth

13 Apr 2018

The advertising watchdog says they'll name and shame bloggers who don't follow the rules regarding sponsored posts and working with advertisers.

It's ahead of an 'inform and educate' event which is being held at Facebook HQ later today, where bloggers, agencies and brands will be in attendance.

All parties will be informed about when they need to make clear that content has been paid for.

The Advertising Standards Authority says that if bloggers and brands are found to be in breach of regulations regarding marketing sponsored content, then the names and details of those involved will be published.