According to a mate of Love Island contestant Adam Collard- he's just 'playing a game'.
Ex-islander and friend Alex Beattie has told 'The Sun' Adam is on the show to boast his publicity as a personal trainer and he doesn't care who he hurts along the way:
"Taking it off the success of last year, I can imagine everyone will be using Love Island for a platform," he went on. Adam wants to do more with his gym and fitness things. It's an opportunity for everyone to find somebody and also an opportunity to boost or start your career."
Well things are about to kick off for Adam in the Villa tonight, last night was left on a cliffhanger as Rosie confronts him.